The Top Things People Hate About Your Website
In our line of work, we see websites of all shapes and sizes, all ages and all manner of differing messages.
We see many that are very good, work very well, project the right messages correctly and others that are just plain awful. There are even some which look very nice, have clearly been well-designed, thought about and include good messages and calls to action. Yet, they’re still employing things that are going to put people off and push users away from the website.So, what are the most unpopular website traits that are found on websites?
1. Auto Playing Media
You’ve seen it, you’ve heard it, you’ve hated it too!
You are nonchalantly browsing the internet when you click onto a website that seems interesting and BOOM, a video or music suddenly starts playing. Your sound is on, your volume might be up, and you’re blasted with unexpected and unwanted noise.
What do you do?
You may scrabble for the mute button or fumble for the volume but nine time out of ten – You leave!
So do most other people.
If you really want to use a video on your website, have it play silently. Let your visitor choose to watch it with sound or not.
2. Obvious Stock Photography
You know the ones we are taking about. The picture of the perfectly ethnically diverse board room of smiling, attractive people all loving their work.
It doesn’t wash with you, why would it with other people?
Imagery is so important to get right on a website, it is a psychological messenger, telling your customer how seriously you take them.
3. A Contact form but no contact info…
Statistical data and tests show that websites with a contact page that only contains a form to fill out and no other method of contacting the company is a common reason given for leaving the site altogether. Customers want multiple ways of contacting a company. Even in today’s modern world of digital communication, customers still want to be able to find a phone number. Even if you’d rather the contacted you via email, you need to give them the option to choose. Of you risk losing them entirely.
4. Pop Ups
Everyone hates a pop up. Simple fact!
There are few things more annoying than trying to read something or look at something on a website and suddenly – POP – up comes an ad or message box, call to action, newsletter signup, whatever it might be, to obscure what you’re looking at.
You hardly look at the pop up, you’re looking for the little X to click to get rid of it – so is just about everyone else. So if you’re using them on your website, you’re upsetting a lot of people.
5. Jargon Filled Content
If your industry, like ours, has got a good number of technical words, phrases or jargon that are used, try not to put too many of them in the content of your website.
Remember, even though that you are an expert in your field, the majority of your clients will not be. They wont necessarily understand, identify with or even appreciate all your technical words or jargon.
In fact, it is listed as one of the main reasons that people leave a website. They don’t like to read a ream of text and feel like they understand none of it.
6. SEO-Written Copy
Some time ago it was not uncommon to land on a website and discover the content was crammed-full of the page’s target keyword. There’d be a phrase such as “building services Chelmsford” clumsily wedged into the sentences. It reads terribly for one, and for two, nowadays Google’s algorithms are smart enough to pick up on it and it’ll mark your site down.So there’s two big reasons not to do it.
7. No Social Media Links
First and foremost, social media links are one of the things people look for on a site, especially one that is new to them, as a marker of legitimacy. If you have social media pages customers know that you’re prepared to put your business out there for the public to interact with.This tells them that you’re very likely to be a legitimate business. Furthermore, they’ll see genuine reviews and comments on your business. So you want the links on your site so customers don’t have to hunt for it and they know you’re prepared to put your business out there for public scrutiny.
8. Elements that take too long to load
If your website is well-built by a good developer they should optimise your images, videos, sliders, pages etc for fast loading.
There are few things more likely to put customers off than the site taking too long to load. Internet users are very lazy, if something takes too long to load, they usually leave rather than wait for it.
On top of this, Google measures your site load speed and uses it when calculating your page ranking. One more reason to make sure it’s working as fast as it can be.
9. Confusing and/or poorly laid out
If your site does not give clear calls to action, make navigation and finding what they are after simple and easy, people will not try to work it out. They’ll just leave.All tests and surveys come out with this one as the top reason for leaving or not engaging with a website. If they don’t know what to do, if the way they’re supposed to interact with the site isn’t clear people hate it. A lovely, creative site on which a designer has been let loose can look amazing, the problem is, it often doesn’t achieve it’s aim. Which is to make the site a better lead converter!
There are of course more factors that effect customer engagement with your website than the above. But these come out on top. They’re the main elements to ensure you get right, because they are the things that will most keenly impact on your website’s effectiveness as a conversion tool or lead generator.
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Written by Alex.S
Digital Marketing Consultant & Keynote Speaker @ Dragonfire Marketing