Are you a small e-commerce business owner? Do you want to monetize your successful blog? Are you a successful affiliate marketer?
If you are conducting e-commerce business, marketing a product, collecting user information (yes this included Google Analytics and your contact form), conducting affiliate marketing, running a referral scheme, or are earning money through advertising networks, your website is definitely storing cookies in your visitors’ computers to track their internet usage.
When you collect someone’s information, it is imperative that you declare this fact to the users and ensure them that the data you are collecting is not being distributed illegally or being used unethically.
It’s the law! (well, in most countries)
Now, this isn’t about whether you should do it or not, now it is about keeping away from illegal practices.
Most countries are very strict about websites implementing privacy policies and have very detailed guidelines.
These guidelines require you to state it even if you are collecting your visitors’ email addresses and ensure that this information will be protected from unconcerned entities.
Third party services won’t work with you without it
Another popular example of such service providers is Google AdWords. Google AdWords is an excellent remarketing tool, but remarketing initiatives require a website to store cookies on its users’ computers to track their relevant activities on the internet.
People care about their privacy
Written by Peter. P
Confidence Coach and Trader @ Dragonfire Marketing